It has been greater than 4 years since Rihanna gifted Fenty Magnificence to the world and altered the make-up universe for good. Whereas RiRi was hardly the primary star to dabble within the entrepreneurship sphere, Fenty Magnificence took your regular celeb product launch to a different degree. It is a model rooted in breaking boundaries, norms, and data with a refreshingly inclusive method and equally as numerous product vary.
The Fenty fairytale started in September 2017 when the model debuted at Sephora with 91 variations of merchandise that featured a bunch of glimmering highlighters and an intensive vary of 40 basis shades. The award-winning Fenty Magnificence Professional Filt’r Delicate Matte Longwear Basis catered to a a lot wider vary of pores and skin tones (and undertones) than many manufacturers earlier than it, making it each bit deserving of a spherical of applause — a standing ovation (sorry, we could not assist ourselves). And on the time of writing, the variety of base shades has grown to 50 — solidifying Fenty’s standing as one of the vital inclusive magnificence manufacturers available on the market.
Every subsequent product drop has celebrated and embraced groundbreaking inclusivity, stirring up a frenzy that continues to place Fenty in a league of its personal. It comes as no shock that Fenty Magnificence’s influence would not cease at cosmetics. Alongside the extremely anticipated launch of Rihanna’s skin-care line, Fenty Pores and skin (which options the modern, refillable Hydra Vizor that everyone knows and love), the multihyphenate businesswoman just lately bottled up one other type of Fenty magic with the launch of Fenty Parfum — an inviting perfume that is each spicy and candy. The extent of the Fenty Magnificence impact is so obvious, it even catapulted Rihanna into an unique membership of billionaires — sure, with a B — additional proving the influence of this game-changing model.
Moreover, the model collaborated with magnificence tech chief Good Corp. to introduce hyper-realistic augmented actuality try-ons throughout fentybeauty.com to assist consumers higher navigate the intensive shade choices and cater to a extra customized on-line procuring expertise.
Given the lineup of Fenty greatness, it is laborious to play favorites. However in case you’re trying to restock on broadly beloved make-up merchandise — or leap on the Fenty bandwagon for the primary time — these are the 13 finest Fenty Magnificence merchandise as co-signed by Attract editors and make-up artists.
All merchandise featured on Attract are independently chosen by our editors. Nevertheless, while you purchase one thing by way of our retail hyperlinks, we might earn an affiliate fee.