A brand new model devoted to creating exercise attire safer for ladies simply acquired an enormous increase of financial help.
Oya Femtech Attire, a Black women-owned femtech attire model has raised $1.3M in an oversubscribed pre-seed spherical to assist stop well being points like yeast infections and bacterial vaginosis for ladies who prepare in clothes that retain moisture for lengthy durations of time.
US girls spent upwards of $43.3 billion a yr to fight female well being points like urinary tract infections, ringworm, folliculitis, and urinary incontinence.
“As a collegiate feminine athlete, I discovered myself battling recurrent vaginal well being hurdles and at the hours of darkness about why,” stated Mitchella Gilbert, co-founder, and CEO of Oya Femtech Attire. “Then, a few years later, I found the leggings I had been sporting have been the offender. Sadly, most efficiency put on is made with spandex blends, which entice moisture and don’t breathe. This isn’t good for ladies athletes who want air flow and moisture management. I took it upon myself to resolve the difficulty by making a line of efficiency put on designed with girls’s well being in thoughts.”
In line with studies, the spherical was led by the Sixers Innovation Lab led the spherical, with co-investments coming from REI Path Forward Ventures, R/GA Ventures, an SPV managed by Union Heritage Enterprise Companions, and Techstars Sports activities.
Per a report by Forbes the model’s title has a deep cultural significance. “Oya is a mom goddess from Nigeria’s Yoruban mythology that symbolizes rebirth, fertility, and storms,” Gilbert instructed the outlet. “I assumed Oya was an important title for a sportswear firm preventing female well being points with patented designs and textiles.”
