There are three issues that Lilly Rojas likes to do to loosen up and escape: get her nails performed, get pleasure from a glass of wine or have a cup of espresso with good firm.
She and her husband Jorge created an area to just do that once they established Lili and Cata in 2019, a lovely, city oasis with a stocked cafe/wine bar and much more area for nail creativity. Nailpro sat down with Lilly to study extra about her imaginative and prescient and the secrets and techniques to her success. 
Lili and Cata homeowners Lilly and Jorge Rojas.Courtesy of Lili and Cata
Getting Into the Trade
Lilly Rojas (LR): I acquired into the trade from the patron aspect first. I wished to create an expertise the place getting a mani and pedi grew to become an escape from the day by day rat race that may be NYC. Nonetheless, I understood that with a purpose to create this expertise, I wanted to completely perceive the technical aspect. That is why I did an incredible quantity of analysis on non-toxic nail care and accomplished my 250 hours course with a purpose to be a totally licensed nail technician. We solely carry non-toxic and vegan nail manufacturers. We don’t do acrylics, suggestions or dip powder (which is mainly acrylic in powder type).
The Design
LR: We wished a homey really feel, not the standard salon pedicure thrones and sterile really feel. The furnishings we procured has extra of a residential really feel than salon furnishings. We’re continually complimented by purchasers once they step into our salon and say this doesn’t really feel like a salon, which was precisely our objective. Since we’re a waterless nail salon, we use recliners as our pedicure chairs. They’re so comfy that we continually see our purchasers take a nap whereas they’re getting their companies performed.
Latina Affect
LR: My latina heritage is integrated into our enterprise by means of hospitality, as they are saying “mi casa es su casa.” It additionally makes it simpler for me to speak each day with our nail techs and in addition to narrate to them. They’re all arduous working ladies/mothers, and even when they didn’t develop up on this nation, they’re working arduous to perform their American dream. I be sure they’re paid pretty and never overworked, which isn’t at all times the prevailing follow on this trade.
The Backyard Spa
LR: The outside area was one thing we wished since we first rented the area. We initially thought it was going to perhaps be a few manicure tables. Nonetheless, due to the pandemic, a few tables was a full blown everlasting tent and an entire different salon. It has been a difficult endeavor as a result of now we have needed to cope with mom nature, heating and fixed upkeep of our tent. On the plus aspect, it carried us by means of the pandemic, and we had individuals come from different areas simply to expertise our backyard spa. Now, these purchasers preserve coming again to us even when they should journey over half-hour or an hour. 
Lili and Cata’s in Brooklyn, NY affords an outside backyard spa for purchasers to obtain manicures and pedicures.Courtesy of Lili and Cata
A Cup of Joe
LR: The cafe was not an afterthought however at all times meant to be a part of the salon. Like I discussed earlier, it’s an all-in-one stress-free escape.
A Stress-free Escape
LR: Our purchasers at all times point out how they really feel so completely different and never rushed like in different salons. All our companies are not less than 10-Quarter-hour longer than our rivals. We purposely taught our nail techs to do detailed work as a result of we give attention to high quality over amount. Our purchasers continually praise us on our nail techs’ and entrance desk employees’s work and pleasant demeanor. That is additional demonstrated by the excessive on-line scores and feedback we get.
Getting New Shoppers
LR: Most new purchasers discover us by means of phrase of mouth, some from social media platforms and a few additionally from simply googling “non-toxic salon” or discovering a salon with nice opinions.
Prime-selling Service
LR: Our principally booked companies are the luxurious manicures and luxurious pedicures. We’ve three completely different leveled companies (important which is the fundamental, lush and escape). Lush companies embrace a 5 minutes shoulder therapeutic massage or a 5 minute leg/foot therapeutic massage. That is the service individuals select when they need just a little one thing further however not the total, longer “spa” remedy.
Come go to us…
Web site: www.liliandcata.com
Instagram: @liliandcata_nailsaloon
