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Fossil fuel-free magnificence claims; haven’t we coated this one earlier than on Inexperienced Magnificence Conversations? You’d be proper to ask this as we’ve delved into associated claims of carbon-neutral, zero-waste and climate-neutral, together with a bunch of subjects open to greenwashing comparable to waterless, inexperienced, clear and blue magnificence.

Nevertheless, fossil fuel-free is yet one more distinct declare we’ve seen popping up on cosmetics’ labels. Whereas it could overlap with these different phrases, we realised that fossil fuel-free magnificence wants its personal episode to ensure that us to unpack its that means.

Formulation Botanica CEO and podcast host Lorraine Dallmeier is joined by College Training Supervisor Ana Inexperienced to make clear precisely what fossil fuel-free magnificence is and why it could be among the many most complicated and deceptive phrases but utilized to magnificence merchandise. Hear in to resolve for your self if fossil fuel-free is a declare too far.

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Is fossil fuel-free magnificence the subsequent huge factor? Probably. However is it concerning the components inside or a magnificence enterprise as a complete? @FormulaBotanica podcast clears up the confusion. #beautyclaims #fossilfreebeauty #beautypodcast Click on To Tweet

On this episode on fossil fuel-free magnificence, you’ll hear:

• How fossil fuels are huge a part of our on a regular basis lives, from powering vehicles and heating houses to manufacturing. We aren’t going to keep away from them any time quickly even with the drive for options and renewable power sources.
• They’re additionally a serious a part of how the sweetness trade runs. Fossil fuels and petrochemical derivatives drive agriculture, ingredient processing, transportation, packaging and manufacturing in addition to the disposal and recycling of packaging and sweetness merchandise. We’ve already talked concerning the over 120 billion items of plastic packaging per 12 months used within the magnificence trade which might be produced from fossil fuels.
• The fossil fuel-free declare on cosmetics relates up to now to product components solely. That is fairly doable to assert as pure/natural components can be utilized in place of petrochemical-derived ones. It may be verified by trusted our bodies like Ecocert, Cosmos, the Soil Affiliation and Natrue.
• Shoppers seeing fossil fuel-free in cosmetics’ advertising and marketing could imagine that the corporate is claiming this for its complete enterprise or product manufacturing cycle, which, thus far, is solely not going to be true.

Key takeouts embody:

• Fossil fuel-free magnificence, which isn’t outlined by any respected third-party accreditation physique, is a misnomer and probably deceptive. It may be thought of greenwashing, until the cosmetics agency is completely clear about why it makes use of the declare.
• Petrochemicals masquerade in all types of components (fragrances particularly, but additionally in useful components like emulsifiers), in addition to “hidden liquid microplastics” in our cosmetics.
• It’s doable to formulate cosmetics avoiding petrochemical derivatives as increasingly beauty ingredient producers are creating even useful components comparable to emulsifiers, surfactants and emollients from plant-based sources.
• Fossil fuel-free as a magnificence declare could change into extra prevalent on our cosmetics, however will stay complicated and deceptive. The complexity of the cosmetics trade makes it unimaginable as we speak to assert a enterprise is fossil fuel-free with the readability shoppers have a proper to demand.

Additional listening

If you need to listen to extra about a number of the subjects coated on this episode, please do delve again into the podcast archives. We propose listening to:

Episode 87: We interview Formulation Botanica graduates Elsie and Dominika of BYBI Magnificence and ask whether or not it’s doable to sink carbon whereas promoting skincare.
Episode 83: during which we cowl the time period waterless magnificence and ask whether it is defining the way forward for cosmetics or simply advertising and marketing hype.
Episode 69: Ana and Lorraine unpick the subject of biodegradability in magnificence; an episode which generated a flood of media requests afterwards as a result of nobody else was making any sense on this matter.

Thanks for becoming a member of us for this episode of the Formulation Botanica Inexperienced Magnificence Conversations podcast. In case you loved listening, please share, subscribe and assessment this episode on iTunes, Spotify or Youtube in order that extra individuals can benefit from the present. Don’t overlook to comply with and join with us on Fb, Twitter and Instagram.

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Lorraine Dallmeier is a Biologist, Chartered Environmentalist and the CEO of Formulation Botanica, the award-winning on-line natural beauty science college. Learn extra about Lorraine and the Formulation Botanica Workforce.