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Method Botanica and podcast host Lorraine Dallmeier closes most episodes with a name asking us to hunt out magnificence manufacturers which are true innovators and shaping a extra sustainable future for the trade.

Some magnificence manufacturers are cajoled into motion on sustainability by their clients or rivals. Others, in the meantime, aren’t ready round. They’re taking the lead and cooperating in setting themselves the very best environmental and social requirements to carry their magnificence companies to account. B Corp Magnificence companies are on this latter group.

However, what’s B Corp and what position does a sub-set group referred to as the B Corp Magnificence Coalition play? For those who haven’t heard of B Corp, a forward-thinking, non-profit organisation, or the energetic lead taken by over 60 of its magnificence model members, it’s time to put them each in your radar while you want to store for sustainable magnificence. Lorraine talks to Shaun Russell, founding father of B Corp-certified, Scandinavian perfume and way of life firm Skandinavisk, who can be co-founder and chair of B Corp Magnificence Coalition, an initiative of over 60 B Corps worldwide united in working to enhance the sustainability requirements of the sweetness trade.

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On this episode on B Corp Magnificence, you’ll hear why:

• B Corp might be thought of the certification physique above all others as its rigorous, stringent processes lower throughout all sectors (not simply magnificence) and canopy the social and environmental impacts of a complete enterprise relatively than specializing in single points like carbon outputs or sustainable product design.
• Being a B Corp enterprise is much extra about what you continue to want to attain and do higher at than about giving plaudits for what you’ve got achieved. On this manner, it offers a constructive, actionable roadmap for corporations.
• B Corp Magnificence Coalition was the brainchild of some B Corp magnificence manufacturers who needed to see not solely their companies try to attain the very best social and environmental requirements, but additionally to make an influence on the broader magnificence trade. It has grown to over 60 members and whereas separate from B Corp, it’s supported by them.
• The coalition is in its early days, however has already devised a “Navigator” system, which is freely accessible on-line, to assist magnificence corporations and sweetness buyers make extra knowledgeable sustainability-oriented selections. The Navigator covers three core silos of the sweetness trade: sustainable packaging; greener logistics; and ingredient sourcing.

Key takeouts embrace:

• B Corp membership is predicated on a stringent self evaluation during which corporations should attain a minimal of 80 out of 200 factors. That is adopted by a B Corp audit with a reassessment each three years. Most corporations obtain 80-100 factors, and a mere handful achieve 120-150. The “factors left on the desk” point out the areas for companies to enhance on.
• Shaun Russell acknowledges that B Corp remains to be comparatively unknown as a certification scheme and its voice misplaced within the plethora of schemes. That is primarily as a result of bigger B Corp companies have considered the method as a information for altering inside firm processes and fewer as a customer-facing instrument. That is now altering as extra SME B Corp corporations come on board and see the massive worth achieve such demanding requirements.
• Don’t speak about magnificence “customers”! Russell urges us to ditch the phrase shopper, seeing it as a twentieth century anachronism. The phrase shopper values us solely as instruments of development. As a substitute, we should always speak about ourselves as residents, as this emphasises our position and duty in direction of society and the surroundings.
• With the sector-specific layer of targets the Coalition is including over and above these of B Corp membership, you might be assured {that a} B Corp Magnificence Coalition member is accountable to the final word in social, moral and environmental requirements.

Meet our visitor: Shaun Russell

Shaun Russell is the founding father of Skandinavisk, a perfume specialist for residence and physique that’s accessible in additional than 40 international locations and pushed by a mission to encourage the world to stay extra Scandinavian. Skandinavisk turned a Licensed B Company in 2019, assembly the very best requirements of social and environmental influence.

In 2022, Shaun helped co-found and accepted the position of Chair of the B Corp Magnificence Coalition, a collective motion initiative of over 60 B Corps worldwide united to work collectively to enhance the sustainability requirements of the sweetness trade.

Discover out extra:
Web site: Skandinavisk
Instgram: @Skandinavisk
B Corp Magnificence Coalition
B Corp Magnificence on Linkedin

If you wish to hear extra about a number of the matters we lined, please do delve again into the podcast archives. Go and take heed to:

Episode 119: an interview with Yashi Shrestha of Novi to speak about transparency in magnificence.
Episode 120: What number of magnificence certification schemes do we want?
Episode 142: during which we ask the query: How are you going to formulate change?

Thanks for becoming a member of us for this episode of the Method Botanica Inexperienced Magnificence Conversations podcast. For those who loved listening, please share, subscribe and evaluation this episode on iTunes, Spotify or Youtube in order that extra individuals can benefit from the present. Don’t overlook to observe and join with us on Fb, Twitter and Instagram.

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Lorraine Dallmeier is a Biologist, Chartered Environmentalist and the CEO of Method Botanica, the award-winning on-line natural beauty science college. Learn extra about Lorraine and the Method Botanica Workforce.