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“Magnificence” – a brief, six-letter phrase that none of us want outline. We all know what it means. Or will we? The stunning fact is that even many people within the magnificence trade have by no means bothered to lookup nor query its dictionary definitions. Now’s the time to do each, says Method Botanica CEO and podcast host Lorraine Dallmeier.

Our visitor within the earlier episode, Shaun Russell, proprietor of Scandinavian-based perfume and life-style model Skandinavist, and chair of B Corp Magnificence Coalition, drew our consideration to the definition of magnificence, asking us to see it as encompassing the great thing about the pure world, not solely the world of cosmetics. He identified that in shopping for magnificence merchandise, we should always consider their impression on the great thing about the planet. Magnificence needs to be outlined by the world round us, not by how we seem to others.

On this opinion episode, Lorraine takes a cue from Shaun’s feedback and investigates the world of the phrase magnificence to uncover some stunning and miserable truths about it. Pay attention in to make your thoughts up on whether or not it’s excessive time to redefine magnificence.

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When the phrase magnificence is linked solely to youth and girls’s appearances, it is excessive time we, and the dictionaries, redefined it endlessly says @FormulaBotanica podcast. #definingbeauty #beautyindustry #beautymyths Click on To Tweet

The apparent first place to examine the definition of magnificence is in on-line dictionaries. Lorraine discovered that each one the well-known dictionaries outlined magnificence by giving examples of the phrase in motion – describing girls’s appearances. Phrases resembling “She was an excellent magnificence in her youth”, and “I used to be struck by her magnificence” dominated the discourse.

Lorraine was shocked to see the linkage between girls, youth and sweetness documented so blantantly. However, she was not shocked by the affiliation itself as this has been the narrative since time immemorial. One had hoped to see extra enlightened examples at the moment although.

Depressingly, the dictionary definitions present simply how ingrained magnificence is with a youthful look and simply how a lot must be unpicked earlier than we are able to hope to put ageism, sexism and racism to relaxation.

Then, as Lorraine notes, we now have an extra layer of the sweetness fantasy to problem; the misunderstanding that magnificence equates to well being. It is a present theme implied when magnificence trade jargon focuses on the well being of our pores and skin. Cosmetics, by their very definition, aren’t permitted to make well being or medical claims, however this connection is usually inferred.

Lorraine ends this philosophical episode with a problem for us to redefine magnificence as an appreciation of the pure world, in addition to the inherent great thing about our humanity. Subsequent time we use the phrase magnificence, let’s accomplish that consciously and purposefully with that means and assist redefine it as soon as and for all.

Thanks for becoming a member of us for this episode of the Method Botanica Inexperienced Magnificence Conversations podcast. If you happen to loved listening, please share, subscribe and evaluate this episode on iTunes, Spotify or Youtube in order that extra individuals can benefit from the present. Don’t overlook to observe and join with us on Fb, Twitter and Instagram.

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Lorraine Dallmeier is a Biologist, Chartered Environmentalist and the CEO of Method Botanica, the award-winning on-line natural beauty science college. Learn extra about Lorraine and the Method Botanica Group.