Schwalbe’s leaders say they need to create a extra round economic system. And what higher approach to do it than recycling circles?
This month, the bike tire maker introduced its first-ever bike tube recycling program in america. Named Cradle-to-Cradle, the initiative focuses on waste discount within the biking trade, in keeping with an organization press launch.
A pilot program begins June 1, with Schwalbe accepting used tubes from choose sellers all through america. Firm leaders hope so as to add lots of of sellers by the tip of this 12 months.
Thousands and thousands of motorbike tubes find yourself in landfills yearly, Schwalbe mentioned. The supplies take lots of of years to decompose whereas making new ones contributes to greenhouse fuel emissions.
To keep away from that waste, the corporate will rework discarded bicycle tubes into new, “top-quality” tubes, it mentioned. When in comparison with utilizing the identical quantity of virgin supplies, tube recycling reduces vitality consumption by over 80%, together with transport, Schwalbe claimed.

How Does It Work?
For Schwalbe, this system has already confirmed profitable in Europe, the place the corporate has recycled 9 million tubes from 5 international locations, the press launch mentioned. Each tube from the corporate incorporates 20 p.c recycled content material, and Schwalbe goals to extend the quantity of recycled materials sooner or later.
The closed-loop recycling course of begins with gathering used tubes from varied manufacturers and producers, gathered from bike outlets and cyclists.
As soon as a motorbike store accumulates as much as 45 kilos of used tubes (or 20,000 tires), they’ll schedule a cargo, freed from cost, by way of a customized UPS portal again to Schwalbe. The collected tubes are then transported to Schwalbe’s recycling plant in Indonesia, the place the rubber is recovered for later use.
“It’s estimated that just about 10 million used interior tubes discover their approach to US landfills annually,” Sean Cochran, consultant of Schwalbe North America, mentioned within the press launch. “As an alternative of contemplating them as trash, we regard them as worthwhile assets to provide new, high-quality tubes. We’re proud to announce the launch of our tube recycling program within the US.”