Lancôme’s La Vie est Belle Marketing campaign is all about celebrating the facility of group and happiness. With a robust forged of happiness activists, together with Julia Roberts, Amanda Seyfried, Penelope Cruz, French music sensation Aya Nakamura, Zendaya, and newly appointed ambassador Hoyeon, the marketing campaign goals to showcase the unstoppable power of sorority and share the ambassadors’ imaginative and prescient of life by means of a collection of video portraits. Shot by legendary style photographer Mario Sorrenti and directed by rising star Emmanuel Adjei, the marketing campaign options an unique reinterpretation of the enduring track “What a Fantastic World” lip sung by the ambassadors — by ladies for ladies.
In an unique interview with ESSENCE, Lancôme ambassador Zendaya shares her ideas on magnificence, her off-duty make-up look, and what happiness means to her. The actress credit her mom and grandmother for shaping her concept of magnificence and displaying her that there isn’t a one definition. She additionally touched on prioritizing pleasure, even throughout difficult occasions. She cites moments like the discharge of the “Savage Remix” by Beyoncé and Megan Thee Stallion throughout quarantine as one thing that introduced her immense pleasure. As a Lancôme ambassador, magnificence and happiness are main pillars of the model’s heritage, and Zendaya speaks to the alignment she has in collaboration with Lancôme’s ethos.
Learn on to listen to extra about how Zendaya takes care of her delicate pores and skin, what formed her magnificence perspective, and what being a Lancôme ambassador means to her.
Who has most affected your concept of magnificence?
My mother was not into the quintessential glamorous issues. She was a instructor and centered most of her power on being a instructor, however to me, she was nonetheless extraordinarily lovely. I needed to be like her. Alternatively, I had individuals like my grandmother, who was at all times glamorous and preferred getting dressed up and carrying heels. I believe having each side confirmed me that there’s actually nobody definition of what it means to be lovely. I discovered to embrace all of it.
On a median day whenever you’re not working, what’s your go-to make-up look?
Perhaps a bit concealer or a bit blush. I’ll brush my eyebrows. And generally mascara, however I don’t at all times like having to take it off on the finish of the day.
You’ve stated you’ve gotten delicate pores and skin — how do you handle it?
I’ve discovered to determine issues that work for me and follow them. That was arduous for me after I was youthful. I’d be impatient and wish one thing to work, like, tomorrow. Ultimately, I discovered that the outcomes occur over time. So far as core merchandise, I really like the Génifique serum. It’s good and light-weight however very hydrating, and I particularly adore it after I journey. Retaining your pores and skin hydrated is so necessary.
“Happiness means a lot to me. I believe with the 12 months that so many individuals have had, it’s so necessary to prioritize happiness and the issues that carry you pleasure and never really feel dangerous for feeling joyful.”
What magnificence remedies do you prefer to have commonly?
None, actually. Simply because, once more, my pores and skin is so delicate, and I by no means know the way it’s going to react to one thing. I persist with my core merchandise and routine.
What’s the perfect tip you’ve ever discovered from an expert make-up artist?
Once I was a child, I discovered find out how to do my make-up fairly shortly as a result of I typically felt that different individuals didn’t do it proper. I by no means use one shade of basis. One factor I discovered is constructing with cream foundations, brushing and buffing these into the pores and skin—and never being afraid to mess around. Oh, and to do your face after you do your eyes. I don’t perceive why individuals do their eyes after their face. You begin together with your eyes! That approach, any fallout doesn’t matter.
What do you like most about being a Lancôme ambassador?
I admire the spirit of collaboration and the way we’re at all times making an attempt new issues. I like that in my campaigns, we’ve been in a position to be a bit bit experimental whereas nonetheless sustaining the heritage of the model. Past that, Lancôme is thought for its coloration vary, which is necessary to me. Additionally, there’s a top quality to the merchandise.
What’s your first reminiscence of discovering Lancôme merchandise?
My grandma. She’d let me go in her rest room and play along with her make-up and do make-up on different individuals, like her or my cousins or whoever was round. I particularly keep in mind a blue or blue-gray eyeliner. I simply liked enjoying with it.
The concept of spreading happiness sits on the coronary heart of every part carried out at Lancôme. What does happiness imply to you?
Happiness means a lot to me. I believe with the 12 months that so many individuals have had, it’s so necessary to prioritize happiness and the issues that carry you pleasure and never really feel dangerous for feeling joyful. And even small moments rely. Once I was in quarantine, the happiest factor for me was when Beyoncé and Megan Thee Stallion got here out with “Savage Remix.” That, to me, was a lot pleasure. I used to be like, “I don’t care. I’m enjoying this all day, each day.” Within the bathe. Ending a puzzle. This track is getting me by means of.